apple just sold its millionth iphone, not bad after just 10 weeks on the market. now that we have the numbers, we can do the math. a million iphones sold at a very comfortable price much higher than their cost, that's two hundred million dollar more than by starting out with the lower price for the phone. the stock market was happy and apple's shares gained 3.8%.
in a way, that can be seen as the reward for the brilliant advertising, where all media provided free and ample space for advertising the iphone launch. that definitely was a stroke of genius, turning the launch of a telephone into an event followed by people around the globe.
the $100 offered to the collective customer base that came up with the two hundred million dollar for apple's pocket will not be such a big deal. they have to be spent at the apple store (which means they are considerably less than $100 for apple anyway), and many customers will buy things that are more expensive, so this will drive people to the apple store and increase sales.
so in the end, everything looks good for apple, a huge mountain of extra cash from their early adopters, a good stock price, and good iphone sales.
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