just when i thought everything was good because i read reports of the olympics being streamed live by NBC on www.nbcolympics.com, i once again was too naive. no, actually i was simply forgetting about reading the story behind that back in january, with the web site being planned as a demonstration platform for Silverlight, microsoft's Flash competitor.
back then, i thought i would have another option of watching the olympics, because i simply did not like the idea of the olympics being used as a vehicle to push a microsoft product. but then again, the olympics to a great extent are about pushing products, so this is not all that unusual. but still, i wanted to keep my computer Silverlight-free, but i guess i have to give up at some point in time anyway...
so after trying to use microsoft's new download site as a vehicle to push Silverlight, the olympics site may be a better vehicle to force people to install it. but still, with the delay of streaming of televised events and the focus on Silverlight (at least there is a version for MacOS Silverlight and Moonlight is a linux implementation of Silverlight), the online coverage leaves something to be desired.
in the end, it simply comes down to business arithmetics, of course. television ads will bring in much more money than streaming ads, so streaming is a secondary channel and thus is more restricted and used to generate additional income with deals such as the Silverlight one.